Registration is only open to invited guests. You can register for Spotify Beach within the hyperlink in your email invite. Once registered, you will receive a confirmation email with your QR code that acts as your ticket to the beach.
Badgeholders can check out our hours of visitation below and on the Cannes Lions app.
Registration is only open to invited guests. You can register for Spotify Beach within the hyperlink in your email invite. Once registered, you will receive a confirmation email with your QR code that acts as your ticket to the beach.
Badgeholders can check out our hours of visitation below and on the Cannes Lions app.
What happens when an award-winning documentarian meets a pop-culture powerhouse? Join Louis Theroux & Paris Hilton as they share the stage to explore the art of storytelling across formats — from podcasts and documentaries to music, memoir, and more. Expect creative chemistry, surprising parallels & sharp perspectives you won't want to miss.
Culture isn't just created; it's ignited and propelled by fans. From viral podcasts fueled by listener enthusiasm to global music moments amplified by devoted audiences, fandoms are the vibrant engines where culture truly comes to life. Join us as top podcasters Jake Shane, Morgan Absher and Rachel Lindsay delve into the powerful ways audiences rally around creators, their stories, and pop culture.
What does it take to build lasting cultural impact across industries? In this dynamic conversation, Spotify’s Chief Public Affairs Officer, Dustee Jenkins, sits down with Grammy-winning producer and author Mark Ronson to explore the role of authenticity in creative and professional success. From number-one hits to thought-provoking storytelling, they’ll discuss how staying true to your voice - whether written, spoken, or sung - can resonate with audiences, spark emotional connection, and drive meaningful brand engagement in today’s attention economy.
AI is the marketing industry’s topic du jour, but it takes human creativity to make ads that matter. In this discussion, guided by Spotify’s own AI DJ X, leading creatives explore how brands are blending Spotify’s intelligence (AI, personalization) with cultural and editorial insights to build campaigns that connect with global audiences on emotional levels. Get a fresh perspective on how to pair AI's capabilities with human creativity to enhance brand storytelling and inspire engagement. The session will include a special appearance by Grammy-winning artist Seal, who’ll reflect on the role of human emotion and storytelling in the age of AI.
Unlock the sound secrets behind the blockbuster film Sinners. Discover how the seamless fusion of music and storytelling elevates a film’s emotional impact with composer Ludwig Göransson and breakout film actor Miles Caton. This session explores how soundtracks shape cinematic experiences — and how brands can harness the same power to create lasting emotional connections with their audiences.
• Entry by invitation QR code or authorized Spotify pass only
• Entrance is subject to capacity
• Bring a valid proof of identification
• Small bags permitted during the day (no suitcases, sorry)
• Clutch bags permitted by evening
• Be ready for a security bag check
• Own water bottles allowed during the day, they must be emptied for the evening concerts
• No prohibited or illegal items are permitted
Registration is only open to invited guests. You can register for Spotify Beach within the hyperlink in your email invite. Once registered, you will receive a confirmation email with your QR code that acts as your ticket to the beach.
Badgeholders can check out our hours of visitation below and on the Cannes Lions app.
Monday June 16:
09:00 - 16:00
Tuesday June 17:
09:00 - 16:00 (for daytime)
21:30 - 00:00 (for evening concert)
Queue lines for evening concert will open at 21:00
Wednesday June 18:
09:00 - 16:00 (for daytime)
21:30 - 02:00 (for evening concert)
Queue lines for evening concert will open at 21:00
Thursday June 19:
09:00 - 12:00
Badgeholder access hours:
Monday June 16
10:30 - 12:00
13:30 - 16:00
Tuesday June 17
10:30 - 12:00
14:30 - 16:00
Wednesday June 18
10:30 - 12:00
14:30 - 16:00
Thursday June 19
10:30 - 12:00
If any severe allergies you are concerned about, please email spotifycannes2025@spotify.com and also make our brand ambassadors aware upon entry to the beach. We’ll do our best to accommodate general dietaries on the day within event specific catering, but can’t guarantee all dietary requirements will be catered for.
You can modify your selection by following the link in your confirmation email. If you can no longer attend an event, please modify your RSVP and let us know you won’t be attending. Events are in high demand and have limited capacity, so please be mindful of this and free up a spot for another beach guest if you can’t make it.
Please reach out to: spotifycannes2025@spotify.com
Bridget joined Spotify in August 2023 and holds the position of Global Head of Advertising Business Marketing for Spotify.
Before Spotify, Bridget held the role of Head of Business Marketing for the Family of Apps at Meta, leading efforts to help brands see the full potential of Instagram, Facebook, and Threads to drive their business objectives. She has 13+ years of experience pushing brands forward with digital-first strategies.
Prior to Meta, Bridget led consumer marketing, content, and affiliate for Amazon Fashion. Previously, she served as vice president of account strategy at Vaynermedia, where she married creative and media to develop brand and DR campaigns for companies like Coach, Sour Patch Kids, Birchbox, and JP Morgan Chase.
She has correctly guessed Worldle on her first attempt at least three times, and currently lives in New York.
GRAMMY-nominated and multi-platinum singer/songwriter/producer Charlie Puth has proven to be one of the industry's most consistent hitmakers and sought-after collaborators across multiple genres.
To date he has amassed over 35 billion career streams, nine multi-platinum singles (including "Attention," "We Don't Talk Anymore", "See You Again" & more), four GRAMMY nominations, three Billboard Music Awards, a Critic's Choice Award, and a Golden Globe nomination. Puth’s fourth studio album is his most highly anticipated work yet, following his 2022 album CHARLIE which featured platinum-certified hit singles "Light Switch" and "Left and Right" featuring Jung Kook of BTS.
Meanwhile, his 2021 co-penned/produced single "Stay" for The Kid Laroi and Justin Bieber reigned #1 on the Billboard Global 200 chart for eleven weeks, and his collaboration with Gabby Barrett on their "I Hope (Remix)" earned him his fourth top 10 charting track on the Billboard Hot 100.
The Power of Presence: How Authenticity and Resilience Forge Global Influence
Tuesday, June 17
15:00 - 16:00
Dustee Jenkins, Chief Public Affairs Officer at Spotify, oversees Communications, Government Affairs, Experiential Events, and Trust & Safety.
Since joining Spotify in 2017 ahead of its high profile direct listing on the NYSE, Dustee has worked with executive teams to elevate the Public Affairs function as a part of the organization’s global expansion as the world’s leading audio company.
Prior to joining Spotify, Dustee was Chief Communications Officer at Target. Additionally, she served as the director of communications of the Department of Housing and Urban Development and was the Press Secretary for a former U.S. Senator.
Dustee serves on the board of Tech:NYC and lives in New York City with her husband, Justin, and two children.
Emma Vaughn is Global Head of Advertising & Content Business Development at Spotify, the world’s most popular audio streaming platform. She joined Spotify in 2021 and oversees employees across the world specializing in deal execution, publisher solutions, partner strategy and partner operations. In her role, Emma utilizes global creator and advertiser trends to ensure audio and culture are at the forefront of all of Spotify’s partnerships and deals.
Prior to joining Spotify, Emma served as SVP Business Development and Partnerships at NBCUniversal, where she led distribution deals for the company’s streaming service Peacock as well as the partnerships across connected TVs and social. She was also responsible for diversifying the company’s digital revenue streams and managing the relationships across all the AVOD platforms.
Emma graduated from Stanford University and earned her MBA from Columbia University. She resides in New York with her husband.
Jake Shane is a digital entertainer, comedian, and podcast host who reaches an audience of more than 4.3 million followers across social platforms. Since his meteoric rise, Shane has been included in People’s 2024 Creators of the Year List, Forbes’ 2024 Top Creators List, The Hollywood Reporter’s 2024 Creators Issue, Rolling Stone’s 2024 Creators List, Forbes’ 30 Under 30 Social Media class of 2024, and more.
“Therapuss with Jake Shane” launched in January of 2024 and reached #3 on Spotify’s Top Comedy podcasts and #8 on Spotify’s Overall podcast chart following the premiere episode. In their 2024 Wrapped report, Spotify identified “Therapuss” as the 7th most anticipated podcast launch in the U.S. among listeners. Now in its second season, the show has featured top-tier guests including Glen Powell, Charli XCX, Ed Sheeran, Katy Perry, Sophia Richie Grainge and Camilla Cabello, among many others.
In 2024, Shane announced his first ever “Therapuss LIVE “ tour, with tickets selling out within hours of going on sale. Between October and November, Shane performed live shows in 21 cities before wrapping in Los Angeles.
Coinciding with the last stop on his podcast tour, Shane released his debut comedy album “Puss & Poems” on November 22, 2024. Shane self-wrote and produced the 13-track project in collaboration with record producer and close friend Alexander 23. The album, which has features from Tate McRae, Jack Schlossberg, Snooki, Joe Jonas, garnered over 100,000 streams in its first day of release and reached #4 on the Billboard comedy chart.
Beyond his artistic and business endeavors, Shane resides in Los Angeles where he remains committed to posting about his favorite food, octopus, online.
TikTok (3.4M)
Joe Hadley is the Global Head of Music Partnerships & Audience at Spotify. He joined Spotify in March 2022, after working as a music touring agent for 10 years at Windish Agency and CAA. At CAA, he served as the Co-Head of Hip Hop / R&B Touring, and was involved in leading the company’s diversity, equity, and inclusion initiatives.
Currently, he oversees Spotify’s Global and North American music partnership functions - defining Spotify’s partnerships with the industry and strategizing towards targeting new audiences. He is working on improving and defining value exchange with artist teams to make Spotify the #1 partner both on and off the platform.
Kay Hsu is Global Head of Creative Lab at Spotify. Prior to joining Spotify, Kay was Global Vice President of Digital Creative for Clinique, leading the creative direction and strategy for all owned and third party brand experiences.
Prior to Clinique, Kay was at Meta for 8+ years, starting first as Global Director for Instagram's Creative Shop, helping to build world-class storytelling for brands on Instagram and playing a key role in building their ads business from the ground up.
Subsequently, Kay led creative for Partnerships Marketing at Meta, where she focused on developing compelling storytelling for audiences like creators, developers and gamers. Kay's background started in agencies and she comes with a true love for all things related to internet culture.
She is based in New York with her roommates, her giant husband and less -giant kid and spends most of her free time pondering about all things pop culture.
Louis Theroux is a genre-defining documentary presenter, best known for creating and fronting deeply immersive programmes that delve into the intricate and often contentious facets of human existence.
These include his BAFTA-winning series Louis Theroux’s Weird Weekends and When Louis Met…, a series of award-winning specials like The Most Hated Family in America, Miami Mega Jail and Altered States and the feature-length documentary, My Scientology Movie.
In his BBC series Louis Theroux Interviews, Louis takes on the often-enigmatic world of celebrity. With exclusive access to some of the most iconic names in entertainment, the series sees notoriously private stars make time for revealing and unexpected encounters.
The Louis Theroux Podcast series has given Louis the chance to have some more intimate conversations with a wide range of guests he admires resulting in some surprising, unexpected, difficult, but also comic conversations.
Louis has won numerous awards, including three BAFTAs, an RTS award, and Grierson’s Trustees’ Award, and in 2019. He set up his own independent television production company, Mindhouse, alongside Arron Fellows and Nancy Strang.
As CEO of 11:11 Media, there isn’t a part of the entertainment business where Paris Hilton hasn’t shined. Hilton has masterfully harnessed her self-made spotlight to architect a thriving entertainment and consumer products empire under her company 11:11 Media, which spans an impressive range of businesses and verticals including TV, film, audio, music, publishing, licensing, consumer products, brand partnerships and more.
In her latest chapter, and through 11:11 Media’s new music division, Hilton made a triumphant return to the recording studio with her second album, INFINITE ICON, released September 6, 2024. INFINITE ICON debuted at #1 on Billboard’s Top Current Pop Album Sales chart. The album was executively produced by Sia, and had chart-topping featured artists, such as Meghan Trainor, Megan Thee Stallion, and Sia herself.
Hilton released “Paris: The Memoir,” on March 14, 2023, where it debuted on the New York Times bestseller list. In October 2023, A24, in collaboration with Dakota and Elle Fanning’s Lewellen Pictures and David Bernad’s Middle Child Pictures, officially bought the rights to Hilton’s memoir for a TV series adaptation. Season 2 of “Paris In Love,” Hilton’s reality series, showcased her life as a wife and her transition into motherhood and next up, Hilton will reunite with Nicole Richie for “Paris & Nicole: The Encore,” which will be streaming on Peacock on December 12.
Since 2004, Hilton has released 30 fragrances, grossing more than $4 billion. Most recently, her 30th fragrance “Iconic” launched exclusively at Ulta Beauty on April 20. In addition, in November of 2024, 11:11 Media and Guthy-Renker announced a joint venture to form a new division, 11:11 Beauty, where Paris has been able to create her first skin care line, Parivie.
Hilton is indisputably one of the most successful self-made entrepreneurs, founder of a thriving environment and consumer products empire that spans an astonishing breadth of verticals. But what makes her an icon is her willingness to experiment with and support emerging technology, carve a pathway for equality in new spaces, and demand change to broken systems. Through her nonprofit, 11:11 Media Impact, Hilton has been a driving force in legislative reform, successfully passing 13 state laws that have improved protections for over 15 million children. She spearheaded the passage of the federal Stop Institutional Child Abuse Act and has testified before Congress to advocate for stronger child welfare policies. Hilton leverages her global platform to transform awareness into measurable, lasting change, proving that influence, when used with purpose, can shape a better future.
Hilton is owning her deserved place as the ultimate multi-hyphenate savvy businesswoman, inspiring leader, social justice activist, creative innovator, and timeless pop culture icon.
Ludwig Göransson has earned extensive global recognition in both the recording and motion picture industries as a sought-out composer and musical collaborator, having received two
Academy Awards®, a Golden Globe Award®, a Critics’ Choice Award®, two Emmy® Awards and three Grammy® Awards, amongst other nominations.
Beyond these accomplishments, Göransson stands out in his field as an artist who accepts the responsibilities of his craft. By immersing himself in the traditions and musical cultures of those
his music represents with a curious and collaborative spirit, he has managed to reflect worlds honestly and vividly. Treating each score as an opportunity to connect with and learn from others, approaching projects with curiosity, and embracing a broad spectrum of sounds and styles are just a few of his creative trademarks.
Most recently, Göransson executive produced and scored longtime collaborator Ryan Coogler’s SINNERS, which released in April 2025 to critical acclaim and amassed over $62 million at the box office in its opening weekend. The duo’s fifth feature collaboration, Göransson delivers two complex musical narratives that pulse through the director’s thrilling, genre-bending original concept set in the Mississippi Delta in 1932. In addition to the film’s Original Score, Göransson produced an album of original songs and recordings that further the film’s music story with collaborators including Rod Wave, James Blake, Don Toliver, Brittany Howard, Raphael Saadiq, Hailee Steinfeld, Buddy Guy, Rhiannon Giddens, and more. Additionally, his wife and frequent collaborator, Serena Göransson acted as music supervisor on SINNERS and co-executive
producer on the soundtrack.
Göransson was enlisted by acclaimed filmmaker Christopher Nolan to score 2023 Best Picture winner OPPENHEIMER, which grossed over $1 billion. For this immersive score, which accompanies nearly every moment of the film, Göransson earned his second Academy Award® and his first Golden Globe® and Critics’ Choice Award®. The score also earned Göransson his third Grammy Award® in 2024. OPPENHEIMER was the second collaboration between
Göransson and Nolan after 2020’s TENET, for which Göransson received critical acclaim for his innovative ways of scoring entropic sequences and emphasizing the consequences of time
inversion through music.
After earning multiple awards and nominations for his work on BLACK PANTHER, including a Golden Globe nomination, a Grammy® Award for “Best Score Soundtrack”, and an Academy
Award® for “Best Original Score,” Göransson returned to score and produce the soundtrack for 2022’s BLACK PANTHER: WAKANDA FOREVER, traveling to Nigeria and Mexico to bring together musicians from around the world. The soundtrack featured the critically acclaimed song “Lift Me Up,” for which he (alongside Rihanna, Tems and Ryan Coogler) earned a 2023 Academy Award® nomination for “Best Original Song.” Alongside Coogler, Göransson is a founding partner at Proximity Media: a company with a mission to create event-driven feature films, television, soundtracks, and podcasts that strive to bring audiences closer together through stories of oftentimes overlooked subject matters.
Göransson has received critical praise and countless accolades for his work on celebrated films and series such as CREED, CREED II, FRUITVALE STATION, VENOM and his two-time Emmy®-award winning score for THE MANDALORIAN on Disney+: LucasFilm’s first STAR WARS live-action streaming series helmed by director Jon Favreau. Göransson released eight full-length space-Western inspired albums for this project, one album per episode, with recurring themes throughout the season. Göransson also composed the score for Pixar's 2022 TURNING RED, which showcased his broad range of musical styles and his ability to embrace unique instruments and sounds.
As a record producer and songwriter, he has worked with a wide range of artists including HAIM, Chance The Rapper and Adele, co-writing and producing “Strangers by Nature” for the latter’s Grammy-nominated fourth studio album, 30, a major worldwide success in 2021. After getting his big break writing music for the NBC television series, COMMUNITY, Goransson formed a lasting friendship and collaborative partnership began with artist Donald Glover (also known as Childish Gambino). The pair worked on several studio albums including BECAUSE THE INTERNET and AWAKEN, MY LOVE. Göransson has since been nominated for six
Grammys® with Childish Gambino; he won two in 2019 for the Billboard Hot 100 Number One hit song “This Is America,” which became a cultural phenomenon that garnered world-wide
acclaim.
Shaped by his European upbringing in Linköping, Sweden, Göransson attended the Stockholm Royal College of Music before moving to Los Angeles to attend the University of Southern
California for its Scoring for Motion Picture and Television program. Göransson resides in Los Angeles with his wife and frequent collaborator, Serena Göransson, and their two children.
The Power of Presence: How Authenticity and Resilience Forge Global Influence
Tuesday, June 17
15:00 - 16:00
Mark Ronson is a globally celebrated DJ and a 9-time Grammy, Academy Award, and Golden Globe-winning producer and songwriter. He began his career DJing in 1990s New York before rising to fame with standout collaborations, including Amy Winehouse’s Back to Black, which earned him multiple Grammys including Producer of the Year, and the global smash “Uptown Funk” with Bruno Mars. He co-wrote the Oscar, Golden Globe, and Grammy-winning hit “Shallow” for A Star Is Born and has worked with artists like Lady Gaga, Adele, Paul McCartney, Miley Cyrus, and Dua Lipa. In 2023, he served as executive producer and composer for Barbie TheAlbum and its score, earning another Grammy, and most recently executive produced SNL50: The Homecoming Concert with Lorne Michaels. His new book, Night People: How to Be a DJ in '90s New York City, will be released this September.
Miles Caton is a rising actor and musician who gained global recognition for breakout role in Ryan Coogler’s box office hit SINNERS for Warner Bros. In his acting debut, Caton starred opposite an all-star cast and received rave reviews for his role as Sammie. SINNERS marked the biggest debut for an original film since 2019, and as of April 27, the film has grossed $122.5 million in North America and $161.6 million globally.
The 20-year-old New York native first garnered national attention in 2017 following a video of him singing Nina Simone's "Feeling Good" went viral, leading to appearances on NBC's Little Big Shots, The View, and a part in the Jay-Z short film 4:44 . In 2022, he toured with Grammy-winning artist H.E.R. as a background vocalist, during which H.E.R. encouraged him to audition for SINNERs. Despite having no prior acting experience, he impressively landed the role and learned how to play guitar for the role in two months.
In addition to acting, Caton continues to build his music career. He released his debut single “This Ain’t It” in 2023 and co-wrote the original song “Last Time (I Seen the Sun)” for SINNERS alongside singer-songwriter Alice Smith and Academy Award-winning composer Ludwig Göransson. With his blend of artistic versatility, Miles Caton has emerged as one of the most exciting and promising new voices in entertainment.
Morgan Absher is the creator and host of the chart-topping podcast Two Hot Takes.
After graduating her doctoral program amid the pandemic, she started Two Hot Takes as a way to channel her obsession with Reddit and pass the time while searching for a job as an occupational therapist.
What began as a mental health hobby quickly gained momentum, and since 2021, Morgan has cultivated an incredibly loyal audience, amassing over 60 million listens a year and over 5.2 million social followers.
Rachel Lindsay is an attorney, media personality, speaker and podcast host of The Ringer shows Higher Learning with Van Lathan where they discuss politics, culture, race, and social issues. She also hosts the Morally Corrupt podcast, focusing on Bravo’s reality TV.
Rachel made history as the first African-American lead on ABC's The Bachelorette and was previously a contestant on The Bachelor.
Beyond reality TV, Rachel has an impressive legal background, earning her law degree from Marquette University and working at Cooper & Scully, P.C. in Dallas. She's contributed to ESPN, NFL Network, and appeared on major shows like Good Morning America, The View, and The Ellen Show. An advocate for social justice, Rachel uses her platform for advocacy and philanthropy. She’s also an author, with her essay collection Miss Me With That and fiction debut Real Love.
Rachel is a passionate sports fan and currently resides in Los Angeles.
With over a decade of experience in both online and offline media, Caroline oversees global media strategy for EssilorLuxottica’s Sun Retail portfolio, managing household-name brands like Sunglass Hut and Solaris across 28 countries. With a strong background in media strategy, planning, and analytics, she has driven positive market growth and spearheaded numerous first-to-market innovations. Before joining EssilorLuxottica, Caroline refined her expertise at leading agencies, managing brands across luxury, fashion, consumer packaged goods (CPG), pharmaceuticals, insurance, and travel.
Jasmine is Vice President of Brand Marketing at Instacart, the leading grocery technology company in North America. In her role, she leads the brand strategy, consumer marketing, merchandising, and research teams. Prior to leading the brand marketing function, Jasmine built and scaled Instacart's first-ever product marketing team, serving audiences from Instacart consumers to shoppers, retailers, and advertisers. Prior, Jasmine held marketing leadership roles at beloved consumer brands including Uber, LinkedIn, and American Express. She has over 20 years of marketing experience, and is a graduate of Stanford University and Columbia Business School.
Margaret Johnson is the Chief Creative Officer of Goodby Silverstein & Partners. Named Campaign’s Creative Person of the Year, Ad Age’s Chief Creative Officer of the Year and Executive of the Year, she’s created media-transcending work for Doritos, Mountain Dew, Cheetos, Pepsi and BMW. Her work also includes social justice campaigns like "Not a Gun," encouraging unconscious-bias training for police, and "Lessons in HerStory," an app that rewrites women into history. This work earned GS&P the title of Most Innovative Advertising Agency by Fast Company.
Mark Kirkham is currently the Chief Marketing Officer for PepsiCo Beverages US, where he leads marketing efforts for a diverse portfolio of iconic brands, including Pepsi, Mountain Dew, Mirinda, Bubly, and Gatorade.
Most recently, Mark served as Senior Vice President of Pepsi & Sparkling Brands Marketing for PepsiCo’s North American beverages business. In this role, he was responsible for brand/category strategies and marketing programs across the core soft drink portfolio, including Pepsi, Mountain Dew, Starry, Bubly, and Mug.
Prior to this, Mark spent over eight years working internationally, holding various leadership roles such as Chief Marketing Officer for International Beverages, leading beverage marketing outside of the US as Chief Marketing Officer, International Beverages, expanding our portfolio as VP of Global Sports, Juice, and Energy, and leading key regional teams as Head of Marketing & Innovation for Western Europe.
Rob Mayhew is the ad industry’s favourite social media satirist, whose viral sketches about agency life have earned him over 300,000 followers across TikTok and LinkedIn. With 25 years of agency experience and a talent for exposing the industry’s most ridiculous moments, Rob created the infamous Dunning Kruger Creative Studio – a spoof agency that hits uncomfortably close to home. Named The Marketing Index’s Most Influential Person in Marketing 2024 and Business & Finance bCreator of the Year 2023, Rob has been dubbed “adland’s favourite social media star” by The Drum. Through his character-driven comedy, he holds up a mirror to the industry’s obsession with buzzwords, pointless meetings and desperate attempts to stay culturally relevant.
Henry Olusegun Olumide Adeola Samuel, known professionally as SEAL, is a British singer, songwriter, and record producer from London, England. Renowned for his distinctive soulful voice and emotive songwriting, SEAL gained international acclaim with hits like "Crazy" and the Grammy Award-winning "Kiss from a Rose," which topped the Billboard Hot 100 and was featured in the film 'Batman Forever.' Over his career, he has sold over 30 million records worldwide and received multiple accolades, including four Grammy Awards and three Brit Awards.
In addition to his musical achievements, Seal has ventured into television, serving as a coach for many seasons of The Voice Australia.
In 2025, Seal showcased his versatility and sense of humor by starring in Mountain Dew's Super Bowl LIX commercial. In the ad, he transformed into an actual seal using CGI and performed a playful parody of his hit, which he called "Kiss from a Lime," promoting the brand's Baja Blast flavor. The commercial, featuring pop star Becky G, garnered global attention for its creative and humorous approach.
Culture Club: The Influence and Impact of Fandom
Tuesday, June 17
11:00 - 12:00
&
From AI to IRL: Navigating Creativity in the Now
Wednesday, June 18
11:00 - 12:00
Xavier “X” Jernigan is the Head of Cultural Partnerships at Spotify, host of various Spotify podcasts and shows, and the first-ever voice model behind Spotify’s AI DJ – a personalized AI guide that knows your music taste so well it can choose what to play for you.
As Spotify’s in-house host for red carpet moments, celebrity interviews and more, X has represented Spotify at events like The Oscars and the AMAs and interviewed some of the biggest names in the industry – including Bad Bunny, Trevor Noah and BTS to name a few.
X has hosted several Spotify podcasts including Spotify’s morning show The Get Up – which garnered nearly 6 million listeners and a top 10 spot on Spotify’s podcast charts – as well as The Window and Showstopper. He also co-hosted an episode of Call Her Daddy with Alex Cooper and has shared the stage with the world’s biggest True Crime podcaster, Ashley Flowers.
A Founding Member of The Kennedy Center Hip-Hop Culture Council, X brings Hip-Hop programming to our nation’s performing arts center. X is also Lincoln Center’s Guest Curator for Hip-Hop, curating the Hip-Hop 50th Anniversary concerts.
Additionally, X serves on Burberry’s Cultural Advisory Council advising Burberry on culture, diversity, and inclusion. He’s worked across Def Jam, Epic, Motown, Republic, and Bad Boy launching careers of Future, Logic, and Amy Winehouse.
The Daytona Beach, FL native is a proud MBA graduate of FAMU, graduated NYU as Valedictorian (M.A.; Music Business), and serves on the Steinhardt Dean’s Alumni Advisory Board, but X is most proud to serve as a Deacon at Emmanuel Baptist Church in Brooklyn, NY.